It must be known that English domain names are more correct than Chinese domain names at ordinary times, but in the process of domain name registration, many users choose to register Chinese domain names because of its advantages and attractiveness.
Chinese domain name is a domain name mainly for Chinese users, which is simpler and more convenient for Chinese users. Compared with the previous English domain name system, what are the advantages of Chinese domain names? This paper makes the following analysis:
First, it conforms to the input habits of Chinese people
When many netizens visit some well-known websites, they first search Chinese and then click to enter. With Chinese international domain names, netizens can directly enter Chinese in the address bar to visit as long as they remember the Chinese name of the enterprise, and jump to the corresponding website, saving time and resources and reducing dependence on search engines.
Second, global uniqueness and scarcity
Every domain name in the world is unique in the world. As long as one person is registered, no one can register the same name during the registration period. This characteristic of domain names makes domain names increasingly scarce resources, while Chinese domain names are also unique and scarce.
Third, China has a large number of users
The global Chinese population accounts for more than 25% of the total population. Lack of communication has become an obstacle to the development of websites in China. The use of Chinese international domain names is more suitable for the language habits of Chinese people. As long as you can remember Chinese names, you can visit the website, which solves the problem of website memory caused by various languages.
Fourth, excellent domain name resources are abundant
In the past, both English domain names and good domain name resources were owned by foreigners. Western countries also have great advantages in this regard. Chinese international domain names have many excellent domain name resources suitable for Chinese people. The use of these domain names can not only bring great promotional value, but also establish a good industry image for enterprises.
Fifth, it is conducive to protecting the brand value of enterprises
In the previous English domain name system, no matter what kind of domain name is used by enterprises as the domain name of their website, it cannot directly reflect the direct image of their enterprises to consumers. Under this system, enterprises must abandon the original Chinese brand image and sacrifice part of the brand value in exchange for the convenience of website input. After an enterprise uses a Chinese domain name, it does not need to give up its own brand. It can be directly used as a website, which is conducive to protecting the brand value.
