Recently, 37 Games won the 37.com domain name with US $2.1 million to speed up the overseas market expansion. The 2.1 million dollars may not earn so much savings for ordinary people, even small and medium-sized enterprises. People spend so much money to buy a domain name, which shows that enterprises attach importance to brand domain names. What is the impact of domain names on brands?
1. Brand image
An ordinary user will judge the strength of a website or enterprise through the domain name. There is a huge difference between using a mixed name and a good domain name.
2. Save advertising investment
A good domain name is easy to remember, and it is easy to form repeat customers and reputation of the website. Otherwise, every time users are asked to search through the search engine, they will eventually be blackmailed by the search engine. JD. COM Ctrip wasted a lot of advertising fees in this regard.
3. Brand image protection
When Kaixin.com was founded, Kaixin.com sold tens of thousands of dollars, but the founder didn't buy it. Instead, he used Kaixin001.com, which was later bought by the boss of 9158 and sold to Renren.com. What's the result? Everyone is open online, but no one plays on Xinkai.
There are more than one or two cases of purchasing domain names at a high price, including JD COM, Vipshop, Ctrip, etc. These well-known enterprises all have the experience of purchasing domain names at high prices, which also makes us realize the importance of domain names to brand image. So when you Domain name registration , you must seize the opportunity to prevent the good domain name you have worked hard to register from being snapped up by others.
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