1、 What is a secondary domain name and what are its characteristics
Search engines often regard the secondary domain name as an independent website, and at the same time, they pass some evaluation of the main domain name to the secondary domain name as appropriate. Using the secondary domain name will increase the number of sites in the same domain, but the number of each site will decrease.
second level domain name The SEO characteristics of are:
1. The secondary domain name is also a complete domain name for users, which is more authoritative;
2. The secondary domain name pages are more relevant and more focused for search engines;
3. It is easier to form brands than subdirectories.
2、 What is the website subdirectory? Characteristics of subdirectories
Putting different content under the same website through subdirectories will make the website bigger and bigger, allowing the website to accumulate more votes:
1. Compared with the secondary domain name, it is more able to inherit the evaluation data of the primary domain name;
2. It is more closely related to the website and more flexible. Search engines can identify website content as early as possible and refine it to the directory level
3、 How to select secondary domain names and subdirectories
Choosing to use secondary domain names or subdirectories to publish website content will have a great impact on the performance of websites in search engines. Therefore, Baidu webmaster platform suggests:
1. Before the content of a channel is rich enough to exist as an independent website, use the form of directory; Such channels have accumulated enough content, and then become the form of secondary domain names.
Whether a web page can rank in front of the search engine results, "provenance" is very important. If you come from a website with a high rating, you are more likely to rank first, and vice versa. Usually, the secondary domain name inherits part of the weight from the primary site. The amount of inheritance depends on the quality of the secondary domain name.
Before the content is rich enough to become an independent website, the use of subdirectories can achieve better performance in search engines.
2. For content with large differences and low relevance, establish the form of using secondary domain names.
The search engine will identify the theme of the website. If the content relevance of each subdirectory in the website is not high, the search engine may misjudge the theme of the website. Therefore, low relevance content is placed in different secondary domain names, which can help search engines better understand the theme of the website.
3. Between secondary domain names The server Permission should be strictly controlled. The content under www.pengchu.net cannot be accessed through ABC Pengchu instead of domain name. For example, a-domain-com/abc.html should not be accessed through b-domain-com/abc.html.
Secondary domain names can access each other, and may be regarded as duplicate content by search engines. The reserved URL may not meet the webmaster's expectations.
4. Don't abuse the secondary domain name
The use of a large number of secondary domain names without rich content can easily be regarded as cheating by search engines.
Frequently asked questions about multi domain content
There are many problems in the survival and development of the website. For various reasons, there will be different domain names, but the contents of these domain names are the same. Baidu has always said that it refuses to repeat content. So, will multiple domain names and content have a negative impact on SEO? After collecting many webmasters' questions about multiple domains with the same content, we asked Baidu Spider experts to provide unified answers, which are now released for webmasters' reference.
Q: Do multiple domain names pointing to the same domain name count as cheating?
A: If a company registers multiple domain names from the perspective of brand protection or long-term development, and multiple domain names 301 redirect to a common domain name, then this behavior itself is not cheating. However, if the multiple domains redirected by 301 are cheating, they may be involved in the targeted domain names.
Q: Are multiple domains with the same content conducive to improving ranking?
A: This is not conducive to improving the ranking, because multiple domain names will disperse the external chain that should belong to a single domain name, thus affecting the weight, which is not conducive to better ranking of a single domain name.
Q: What will be the impact of pushing a test domain name first and then activating the official domain name?
A: If the contents of the two domains are identical, it may affect the inclusion of official domain names. Search engines will think that these two websites are duplicate, and will limit the inclusion of the latter on the premise that the former has been included. Indeed, a financial website tried to use temporary domain names in search engines, but the real domain names were delayed after they went online.
Q: What if the company already has multiple domains with the same content?
A: First, confirm that a domain name that is easy to remember and understand is a "unique domain name", and pay attention to publicity and promotion. Other domains must not let themselves go, especially when Register domain name When there are good records and rankings, 301 redirection can be set to point to a unique domain name. At the same time, log on to Baidu webmaster platform to verify the new and old websites, and then conduct corresponding operations in the website revision tool, so that the "unique domain name" inherits the weight obtained by the original domain name.
