According to statistics, as of December 2010, the revenue of China's Internet basic service market was 5.25 billion yuan. At present, the website construction market has the largest revenue, accounting for 62.9% of the total market revenue. The domain name registration market accounts for 15.4%, the host market accounts for 12.2%, and the outsourcing corporate email market accounts for 9.5%.
According to the analysis of iResearch, the revenue from website construction occupies a pivotal position in the entire Internet basic service market, mainly because websites are the most important carrier for all enterprises to integrate various services, display to the outside world and carry out enterprise Internet activities in their informatization construction. Therefore, compared with other services, the service level is more complex and the requirements of enterprises are more stringent. For the above reasons, the price of website construction services is higher than that of other basic Internet services.
IResearch predicts that the future development of China's Internet basic service market will show the following six trends:
First, e-commerce has a strong development momentum, bringing vitality to Internet basic service related industries
With the further improvement of China's market economic system, as well as the transformation of economic growth mode and the intensification of structural adjustment, the demand for the development of e-commerce will become stronger. At present, e-commerce is widely used in production, circulation, consumption and other fields. The rapid development of e-commerce will bring great potential to the development of domain name hosting related industries.
Second, mobile Internet will become an important place for the layout of Internet basic service providers
According to CNNIC data, as of June 2011, China's mobile Internet users had reached 318 million, accounting for 65.6% of the total number of Internet users. Mobile Internet users have become an important part of China's Internet community. Mobile Internet will become the most prominent highlight in the next development stage of Internet economy. The continuous development and improvement of mobile Internet will gradually expand the demand for domain names and related services, providing new space for the development of domain names, hosts, website construction and other related services.
Third, new top-level areas have become an important part of enterprise brand strategy development
On June 20, 2011, ICANN announced that it would officially open the application for a new generic top-level domain name from January 12, 2012. Applying for and using new generic top-level domain names will help enterprises improve brand influence: enterprises can take the issuance of new top-level domain names as an opportunity to unify names, trademarks, trade names and domain names, so as to well protect their brands and improve their brand value and popularity in China and even the world; In addition, some enterprises hoping to lay out the Internet of Things in the future will also seize this opportunity to make preparations in advance. Therefore, the potential huge value brought by the new generic top-level domain name will bring new development opportunities for domain name service providers.
Fourth, security and value-added services will become the market for Internet basic service providers
According to the data of CNNIC and Beilong Zhongwang in 2010, 57% of key domain name resolution services are at risk, and only 11% of domain name resolution services have a good security level. On the other hand, based on the needs of brand image and self-development, enterprises pay more attention to domain name security. Therefore, there is a considerable space for value-added services between the objective environment where domain name security is threatened and the high requirements of enterprises for domain name security. In the future, Internet basic service providers have great potential in this regard.
Fifth, the CDN service market will become the focus of Internet basic service providers
At present, the domestic Internet infrastructure is not perfect, and most domestic websites have problems such as slow access speed, which seriously affects the user experience. On the other hand, users' objective demand for network speed will actually promote the development of CDN service market. According to CNNIC statistics, in June 2011, China had 300 million online video users and 310 million online game users. The huge number of online games and online video users has brought broad prospects for the development of the CDN service market. It is expected that in the next few years, China's CDN market will be in a period of rapid development, and this service will receive more and more attention from Internet basic service providers.
Sixth, cloud computing will bring new development opportunities for domain name hosting service providers
At present, the informatization demand of large enterprises in China is increasingly saturated, and the informatization demand of small and medium-sized enterprises is likely to become the main direction of the business development of domain name hosting service providers. Virtual machine has outstanding advantages in solving the informatization level of small and medium-sized enterprises. On the one hand, cloud computing platforms can develop new products and launch new products at a lower marginal management cost, helping enterprises reduce investment and professional and technical personnel. On the other hand, cloud computing can expand the market width of domain name hosting service related industries. Resources will not be limited by a single product or service. Service providers can enrich product categories within a certain investment range, and meet the personalized and differentiated services of different users and businesses through automatic resource configuration, thus playing the long tail effect. Therefore, cloud computing will be a new area of concern for domain name hosting service providers in the future
