In recent years, e-commerce websites have changed short domain names. Vipshop will buy Vipshop and JD at a high price COM buys jd.com, Xiaomi next buys mi.com, and even those who don't eat people's fireworks use fanke.com. What's the meaning of this? Domain name is the most important Internet brand, and its impact on e-commerce websites is endless. A good domain name can highlight the brand, reduce the promotion cost and reduce the dependence on search engines. For the webmaster, how to choose a domain name suitable for the website? Today, based on my five years of Internet experience, the author shared some basic knowledge about domain name selection.

1、 Selection of domain name suffix

When it comes to domain name selection, the first thing to say is the domain name suffix. com/。 net/。 org/。 cn/com.cn/。 gov/。 Edu is a common suffix. In practice, the difference from other suffixes has little impact on SEO, but different suffix domains have different weights in search engines, such as. Gov (national agency). Non profit public welfare organizations. Edu (educational institution). Because the application conditions are stricter, the website quality is generally higher, and it is easier to gain the trust of the engine; that. Com domain name is the most popular universal domain name format in the world, and its weight is naturally high; Cn is a domestic top-level domain name, favored by domestic SEOs, with high value and great power

Second, Domain name registration time

Domain name registration The length of the SEO website has a certain impact on the weight. In general, Domain name registration The longer the time, the higher the credibility, and the relatively high weight given to domain names by search engines, which is conducive to the rapid inclusion of websites.

3、 Domain name transactions

In order to ensure that the purchased domain name has no previous fraud record, the transaction history of the domain name should be checked when selecting the domain name. The whois information of the domain name should be the correct registration information to ensure that it is recognized by the search engine.

4、 Domain name length

When choosing a domain name, the webmaster should also pay attention to the difficulty of remembering the domain name. A simple, concise, memorable and meaningful domain name is the first choice. A good domain name can make users remember the website and have the intention to visit it. In contrast, the SEO advantages of long domain names with poor customer experience and decentralized weight are far less than the disadvantages they bring.

Selection of old domain name of verb (abbreviation of verb)

The old domain name that has been out of use for many years will have a great impact on SEO if the theme of the rebuilt website is similar to or the same as the original theme. It will be very effective to build the old domain name being used into a website with other themes. However, in the process of selecting a domain name, the webmaster should pay attention to whether the domain name is K-rated, what content was included in the Internet before, and whether it is associated with sensitive content. In addition, the sales are not good. Try to avoid domains without websites.

As an important intangible asset of enterprises, domain names play an important role in brand promotion. A good domain name has a positive impact on SEO and website operation. So when choosing a domain name, the webmaster should consider the enterprise value and long-term development, and more importantly, use the user experience number and easy to remember Domain name registration 。