purchase The server How to consider all kinds of customer types and enterprise scale when building a b2b website? B2B enterprises usually need to serve enterprise customers of all sizes, from small family companies to large multinational companies, and so on. The same product may not be suitable for all types of customers. In addition, B2B websites need to gain the trust of browsing users, and also explain how B2B websites solve problems for customers' industries and large-scale enterprises. So how to consider all kinds of customer types and enterprise scale when buying servers to build b2b websites? Focus on b2b today Website server rental The hosted Micron Network will take you to have a look, hoping to help you.
For example, B2B websites that sell security system products need to communicate with customers to explain whether their products can still guarantee security in non working hours. The goal may be small business online stores or bank branches (actually the entire branch network of the bank). The cooperation between the two customers belongs to the B2B mode, and each has different needs, so the website is the most critical thing to help these users find the products and solutions that best meet their needs.
One solution is to use the words "for small enterprises" and "for state-owned enterprises" to establish the information architecture of the website according to the type of customers.
However, when there is no clear identification of the type (or there is overlap between the types), this customer type based navigation will cause a lot of problems.
For example, large enterprise customers will have small teams, and their needs for specialization (and localization) may be highly consistent with those of small enterprise customers. Therefore, when classifying customers according to their types in browsing and navigation, make sure that the definitions of each type are clear (for example, the size of an enterprise is divided by the number of employees), and that the definitions of these types are incompatible with each other.
The browsing navigation of Sharp's official website is divided according to the industry type of users. Because there is a certain degree of overlap between industries (for example, business and law), Sharp also provides different navigation options to find the required information by product type.
The second is to use filtering mechanism and other relevant factors to search, avoid dividing by enterprise size and market area, so as to help users find products and services that meet their needs.
Such mechanisms enable users to search for products that meet a range of criteria, not just based on the size of the enterprise. If you want your B2B product page to serve different types of customers at the same time, you should carefully select photos when displaying products. If photos are too limited to display a certain industry, customers in other industries will be isolated.
The above is how to consider all kinds of customer types and enterprise scale when buying servers to build b2b websites. I hope it will be helpful to everyone after reading it. Recently, the domestic 100M broadband servers of Microelectronics Network have received a discount promotion. Telecom/Unicom only needs 750 yuan for 100M bandwidth, and mobile 100M bandwidth starts at 499 yuan. If you need 100M bandwidth servers, please contact our Microelectronics Network staff, or click the link below to enter the official website activity page for details. Microelectronics Network will serve you wholeheartedly!
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