purchase The server How should b2b websites cater to customers? Micronet believes that B2B seldom buys servers out of impulse. In most cases, it needs to go through a long and complex decision-making process. Because the price of the items involved in such products is relatively high, the duration is relatively long, and there are many related personnel, generally involving all levels and positions of the entire enterprise. So how to cater to customers when buying servers for b2b websites? Focus on b2b today Website server rental The hosted Micron Network will take you to have a look, hoping to help you.
Generally, customers will spend weeks, months or even years researching to complete the purchase plan. In addition, policy makers need to integrate the opinions of others in the team and let them investigate and demonstrate until they finally agree.
This purchase process usually starts with a customer's research on solutions to problems faced by their enterprise. Initially, the customer may not consider the market segmentation, industry or product issues, but only the solution to a specific problem. After preliminary understanding, he began to carefully study various competitors of the same scheme to find the best scheme.
To serve B2B customers at any stage of the procurement process, you need to:
Provide articles, blog posts, online lectures, technical white papers, shopping guides, or case studies for customers in the early research stage to help customers in the early research stage understand the types of problems your company can solve, typical solutions, and the role of products and services in the project. Make sure that your content can provide customers with criteria to judge, can reflect your enterprise's outstanding ability to solve problems, and let customers evaluate your competitors based on it.
These contents can also reflect your professional knowledge. From the time of Julius Caesar, military commanders knew that they should choose a battlefield suitable for their own military advantages. You should do the same. This is called "framing" of persuasive design. Identify competitors' products, and show the advantages of your solution by comparing tables or adding text. Provide customers with tools so they can share your content, products, and shopping cart information with their teams for review, discussion, and eventual agreement.
Quadgraphics.com (an American printing company) demonstrated how its corporate expertise and products can solve daily business challenges through case studies.
This site combines the content into a framework of "challenges", "solutions" and "final results", focusing on the most important details for users. Using this bullet form, you can provide customers with hints of similar keywords to investigate and evaluate competitors.
The above is what Micronet introduced to you about how to cater to customers when buying a server to do a b2b website. I hope it will help you after reading it. Recently, the domestic 100M broadband servers of Microelectronics Network have received a discount promotion. Telecom/Unicom only needs 750 yuan for 100M bandwidth, and mobile 100M bandwidth starts at 499 yuan. If you need 100M bandwidth servers, please contact our Microelectronics Network staff, or click the link below to enter the official website activity page for details. Microelectronics Network will serve you wholeheartedly!
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