At the just held 2019 International Radio Show, as a leader in the field of telecommunications video, Huawei demonstrated new experience and new solutions for video services in the 5G era, and made it clear that the future video transformation will redefine the new experience of end users through 5G+cloud+AI+ecology, combined with new technologies such as 8K/VR.
During the conference, Chen Zhou, president of sales of cloud and data center MKT&solutions of Huawei operator, received an interview from IBCTV and shared his views on the opportunities of video industry in the 5G era and the construction of ecological industrial chain.
4K UHD is being popularized, 8K is starting
The development of the video industry has always focused on the pursuit of more perfect and clear images. Digital technology has constantly promoted the improvement of resolution. From standard definition to high-definition, then to ultra-high definition 4K, as well as the initial appearance of ultra-high definition 8K, all reflect the rapid development trend of the current video industry. At present, the development of the UHD video terminal market is far ahead, while the relevant content shooting, production and other links are slightly lagging behind. With the support of relevant policies and the entry of capital, it can be found that 4K content production is accelerating in an all-round way. It is believed that the entire ultra-high definition industry will develop rapidly, 4K ultra-high definition will also be gradually popularized, and the arrival of 8K is just around the corner.
Future videos must be provided through cloud service
The video industry chain involves content collection, post production, media management, content distribution, audience rating analysis and other links, and there are a lot of computing and storage needs. The traditional way is to purchase servers separately at different links. Considering the investment income, it is impossible to purchase the computing power required for peak value, resulting in low efficiency. At the same time, with the rapid development of ultra-high definition applications, the demand for computing and storage will further grow rapidly. Video cloud service will be an inevitable choice both economically and in terms of the final effect.
The video cloud service can bring several unique values to the video industry:
Reduce initial construction investment, use as needed, and improve efficiency. For example, the rendering of "Wandering Earth" requires 10 hours for 100 pure physical machines, and only one hour for 1000 cloud virtual machines. Huawei Cloud helped Macrograph successfully complete the rendering work in a very short time, saving a lot of manpower and material costs.
Users do not need to care about the expansion of the computer room, equipment maintenance, and staffing. They can directly move materials to the cloud for storage, processing, and distribution, thus greatly improving efficiency and saving investment.
5G media edge cloud can give full play to the network edge potential of operators, Enable new generation experience needs
Cloud X (AR, virtual reality, etc.) is developing rapidly, with a total global market size of more than 400 billion dollars, and terminals and content are developing rapidly. However, the existing network architecture, namely centralized video cloud service, can no longer meet the requirements of low latency, large bandwidth virtual reality services, and requires high frame rates, such as 60fps or 90fps or higher to play smoothly, At the same time, virtual reality also consumes a lot of width for 360 field of view, game response and high bandwidth interaction requirements.
Therefore, it is necessary to build a distributed cloud solution, namely the media edge cloud, which can expand the function from the center to the edge of the network for two purposes:
Deploy virtual reality rendering at the edge to reduce the use of 30% bandwidth in the transmission process and reduce backbone traffic congestion.
The media edge should be able to effectively reduce the transmission distance and delay, so as to improve the interactive experience of 8K, VR, AR and games. Through the media edge cloud, operators can build new competitive advantages in the video field and realize new experience of 2C and 2B services.
AI technology application will widely expand the new space of video industry
On the video production side, traditional editing is done manually The combination of AI technology and video capture production link can introduce intelligent editing technology to rapidly produce video, which is equivalent to improving efficiency. meanwhile AI technology will help video enhancement provide a collection of video processing algorithms such as super-resolution, enhancement and repair, so as to improve the perception of human visual clarity and fluency.
With the development of video, we can not only experience 4K high-definition video viewing, 8K surround VR content, and interactive mixing of movies and games, but also combine AI and 5G to create more forms of video content, such as the popular concept of interactive film and television series. In such a series, the audience is no longer just a bystander, but a part of the work. At the same time, more and more cases have found that AR/VR, combined with 5G and AI, will also be more applied in the vertical industry of to B, making use of video interaction to change business processes. For example, COMAC has built an 8K high-definition video detection system based on 5G through 5G+8K+VR technology, and also built an AR based auxiliary assembly and remote assistance system, There are also opportunities for VR's immersive digital twin system. Among them, with the help of 5G and AI, the new form of video service not only serves 2C, but also 2B is more effective and efficient.
Build a video ecology, cooperate with the partners of the whole industry chain, and jointly promote
The future video form will be completely different from the current form. It will be a new "vertical+horizontal" video service, including cloud games, AR/VR/MR applications, 360 video communications, automatic driving, smart cities, video surveillance and a variety of industry video services.
In this development process, Huawei will provide comprehensive relevant support, mainly including three aspects:
Technical support, such as our Hisilicon chipset, media edge cloud, virtual reality AR development and AI capabilities;
Cloud service support, including Huawei cloud, video cloud, cloud virtual reality and hosting services;
Ecosystem support, unite upstream and downstream partners, and connect them with all markets, regions and industries in the world;
Finally, Huawei will, through its own efforts, closely connect the video ecosystem and video solutions with all video industries, and ultimately serve the entire video industry.
