How to configure the lease and hosting of cross-border e-commerce platform servers? With the acceleration of world economic integration, more and more companies have entered the cross-border e-commerce industry. As a new way of import and export trade, cross-border e-commerce has the characteristics of economic globalization, low cost and high efficiency. Cross border e-commerce must rely on the network platform. If you want to engage in cross-border e-commerce, the first step is to "rent servers" to build your own service platform. So which network server should you choose to build an e-commerce platform?
When choosing servers and cross-border e-commerce, we must not blindly follow the trend, but we must have clear ideas. If you are a practitioner who is about to enter the cross-border e-commerce service platform and do not know the choice of web servers, this article may be helpful to you. First of all, understand that cross-border e-commerce is also in different situations. I will divide cross-border e-commerce into two categories from the perspective of customer groups, namely:
The first category: pure customers are overseas people. If your key customers (more than 90%) are concentrated abroad, then overseas customers must be the dominant factor in customer experience. If the network server involves regions, the delay time will be involved. If you apply for a "server" in China, overseas customers will feel that the delay time is higher when browsing e-commerce platforms, which will lead to customer experience deviation. How can this lead to this situation? For example, if your network server is in Chengdu, the browsing rate from the UK is at least 200 to 300 milliseconds. There are two reasons for the high delay time. First, the distance between the UK and Chengdu is very long. On about one and a half Earths, we all know that it takes about one third of a second for light to circle the Earth tightly, so it takes at least one sixth of a second on one and a half Earths. The second reason is that the Internet in China and overseas used to have some Internet trouble stages, and there will be a period of time to solve data information. The sum of these two delay times is the final delay time, which normally requires two to three hundred ms. If the network is unstable, the delay time will be unbearable. Therefore, if the customer is purely overseas, there is no need to build servers in China; If most of your customers are in Asia, it is feasible to choose Hong Kong, servers or Hong Kong hosts.
The second category: customers cover several countries, including some cross-border e-commerce service platforms in China, which may cover many countries, including China (or even China as the main actor). In this case, we must consider it more comprehensively. If your business scope is Southeast Asia and Asia Pacific (including China), it is feasible to choose servers or virtual machines in Hong Kong. If the type of re radiation source comes to countries in the Americas such as Canada and the United Kingdom in the Pacific Rim, the distribution of customers should be fully considered when selecting, and the middle region covered by customers can be selected. Or take a key group as the management center and choose CDN to reduce the delay time.
How to configure the lease and hosting of cross-border e-commerce platform servers? If your customers are all over the world and cover many directions in Asia, Africa and Europe, it is not enough to simply choose "every network server". You need to deploy network servers in many places "or choose" CDN acceleration ". Just now, everyone often talked about how to choose server nodes, that is, what countries/regions to rent network servers. Then explain in detail how to select the actual type of server. How large is the business scale of the customer? You must find out how large the customer operation scale of your cross-border e-commerce service platform is estimated. Now that the website has been established, what is your cost and marketing strategy, and how many customers are expected to attract.
What is the design style of the website (whether it is beautiful, fancy or simple, simple and fashionable), what is its function, and how efficient is the back-end development coding? These will endanger the resource allocation of the network. The beautiful page of the server has high requirements for network bandwidth, and will also damage the opening rate of the website. The more it plays, the stronger the computing and problem solving capabilities that the network server must support. The cloud computing server occupied by the role itself, the number of users per unit time, and the cloud computing server consumed in browsing=the resource consumed by the back-end development role in high concurrency. This resource is multiplied by the estimated number of users, and you can roughly determine that the necessary configuration and the total number of servers can harm your network server and network bandwidth. BGP routing is preferred. BGP routes can open websites much faster than general routes. The reliability of overseas servers is very important. If the website has poor reliability, it will do harm to the website. BGP routing adopts BGP protocol, which is suitable for Internet access of different operators. Therefore, the network server using BGP routing can enable customers of e-commerce platform to browse without obstacles.
How to configure the lease and hosting of cross-border e-commerce platform servers? BGP routing can automatically switch to high-quality routing based on the local IP address of the visiting customer. Especially, under the premise that many cross-border e-commerce are building service platforms and attach great importance to front-end development, it is very suitable for the application of BGP routing network servers. High quality technology and professional host rooms should be selected. When selecting remote export servers, stable and reliable technology and professional host rooms must be selected. For example, servers, as a necessary network for European foreign trade exports, generally need to ensure Internet access between Europe and the United States. Therefore, it is necessary to choose an international airline network server that can display the cross-border e-commerce business process in Europe. There are many main engine rooms in Spain, but in fact, there are few main engine rooms that can show unlimited international routes to visit each other. Therefore, when choosing the main engine room, try to avoid such problems. In addition, it should be noted that service platforms in cross-border e-commerce involve product transactions, so the probability of being hacked is greater than other types of websites. If there is a standard, it is better to use a foreign server
