Last week, a catering enterprise named "Today's Youtiao" bumped into the headlines of the Internet. The breakfast shop named "Today's Youtiao" is similar to the "Today's Toutiao" of the information app from its trademark design to its poster design at the door. Even the design of the food price list is highly similar to the interface of the app of today's Toutiao. In addition, the slogan in the store was also changed from the headline "What you care about is the headline" to "What you care about is good fried dough sticks". It is reported that in a new court opening announcement issued by Byte Beat Technology Co., Ltd., the defendant is the catering enterprise, and the current progress of the case is shown as "non litigation behavior review".
One is a big name in the Internet industry, one is a newcomer in the catering industry, and the other is the conflict between today's headlines and today's fried dough sticks, which makes people who eat melons enjoy it and also rings the brand alarm bell, arousing many people's attention to trademarks. Why is trademark registration so important?
What is a trademark?
After being registered by the relevant government departments according to law, the brand or its components are called "trademarks".
The registered trademark is unique. If the trademark is registered first, the ownership of the trademark can only be owned and used by the actual registrant. If other enterprises use the trademark for the same product, it infringes the trademark rights of the registrant.
It is believed that many people have heard of the "trademark pedigree" of "Laoganma". "Laoganma" has registered 192 trademarks and built a trademark moat around the core brand "Laoganma". "Lao Gan Ma", "Lao Gan Dad", "Lao Aunt" and many other derivatives have been registered as trademarks by "Lao Gan Ma".
Not only the old godmother, Ali also gathered a "family photo" and registered "Ali grandfather", "Ali mother" and "Ali brother".
Moreover, Xiaomi seems to have opened a grain and oil store. The registered trademarks include not only "corn", "barley", "wheat", but also "blue rice", "orange rice", "green rice" and other colors of rice.
Famous enterprises are really struggling to keep their own signs.
Registered trademark is the first step to help start-ups start smoothly
Brand is not only the patent of well-known enterprises, but also the patent of start-ups. Trademark registration can make it easier for consumers to buy brands. For start-ups, implementing market strategies, creating their own brands, preempting the market and protecting their trademarks from being used by others is actually protecting their own property. The importance of registered trademarks is usually reflected in the following three purposes:
1. Business card of enterprise brand
Brand is a business card that enterprises show to consumers, a symbol of their product services, and an important weight for enterprises to consolidate their market position and promote their survival and development.
2. Avoid damaging the company image
Enterprise brands without registered trademarks are not protected. When the enterprise's goods are well managed, other businesses can use them at will, which causes serious damage to the brand image of the original enterprise and the enterprise's reputation and reputation.
3. Prevent direct economic losses.
A painstakingly managed successful brand without a registered trademark is likely to be hit by rush registration or low-quality products. The remedial measures taken by the company are either to buy back the "own" trademark, or to give up the right to use the trademark that is painstakingly managed, and to make wedding clothes for others for nothing. Either result will bring huge economic losses to enterprises.
In short, in the fierce market competition, enterprises must strengthen brand awareness and do a good job in trademark registration to better protect their brands.
The above is the analysis of the importance of the micro network for trademark registration , I believe that the friends who have read this article should have their own views in their hearts, For trademarks Should also have a deeper understanding of 。 If you want to know more about it, please follow the industry news channel of Micronet News Center or contact us. Micronet will serve you wholeheartedly.
