The impact of servers and virtual hosts on website seo? Assuming that the server has unstable speed and downtime, the direct impact on website optimization is to affect the normal crawling of website content by crawlers, reduce the crawling frequency of crawlers, and thus affect the inclusion, indexing, and even the final keyword ranking. Search engines do not like websites with unstable or broken servers. The former will affect the user experience, while the latter will affect the friendliness of search engines. The webmaster of seo website should not only pay attention to the optimization of website structure, website page and website code, but also have a very important factor that cannot be ignored. That is, the stability and speed of the server not only affect the user experience, but also affect the retrieval of search engines. If the search engine cannot crawl the website content, then the website has no ranking in the search engine.

1. What impact does the server have on website search engine optimization?

1. The server must have high stability and speed

When selecting servers, we must choose high stability and high speed. If the server is unstable and slow, it will not only affect the user experience, but also affect the inclusion of search engines, leading to the decline of website weight and website ranking.

2. Select the space size according to the actual needs of the website

When selecting the size of the space, be sure to choose according to the actual needs. Too much space is wasted, and too little space is not enough.

3. Select a regular server space provider

When choosing a server space provider, you must choose a regular one, which can not only ensure the stability and speed of the server [US ECS, rent], but also prevent the website from being hacked. In addition to independent servers, more customers will choose more affordable virtual hosts to save money.

Second, the virtual host affects SEO optimization

Generally speaking, website structure and code will affect the friendliness of search engines, but the performance of virtual hosts will also affect. If the website space does not work properly and cannot guarantee stability and security, then users will slowly open our website and leave, which will also affect the user experience. A long time will affect the friendliness of search engines.

(1) The virtual host affects the ranking of keywords on the website. We often notice reasonable original articles that can be updated in time and the regular distribution of keywords. But the stability of virtual space is also a factor that affects the promotion of keyword ranking, which will lead to the volatility and fluctuation of keywords. When we did optimization, we found that the keyword ranking of the website fluctuated greatly, but we couldn't find the reason. At this time, it is necessary to consider whether there is a problem with the host.

(2) If the server of the internal page of the website is unstable due to the impact of the virtual host, it is not only difficult for users to open the website, but also for the search engine. The search engine cannot index and crawl the website content normally, thus reducing the probability of the website page being included. The smooth access speed of the website is very helpful for the search engine to crawl.

The impact of servers and virtual hosts on website seo? A good host is the basic guarantee for website operation, and a good host must have a fast running speed. The faster you open it, the better the user experience of the website will be. At the same time, there are basically firewalls. More importantly, good online management can achieve twice the result with half the effort for managing websites. The above is an introduction to the impact of servers and virtual hosts on website search engine optimization. The virtual host is based on cloud computing, with complete functions, simple operation and fast management. Mainstream double line BGP international line is adopted, with high configuration and low price, and multi site construction is supported. CDN acceleration and DDos attack protection services are provided to make the website run faster and more secure.