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You can conceive from the following four aspects

1. Chinese and English abbreviations of unit name

2. Registered trademark of the enterprise's products

3. Chinese and English keywords consistent with enterprise advertising language

4. Interesting names, such as hello, cool, yes, etc

Domain name naming principles

1. It is easy to remember that this is the most important principle

For example, NetEase has now abandoned the domain names nease.com and netease.com in brand promotion and replaced them with 163.com, because the latter is better remembered than the former.

2. Have a direct relationship with your business

Although many domain names are easy to remember, if they have nothing to do with your business activities, users cannot connect your domain name with your business activities, which means you have to spend money to promote your domain name. For example, as soon as you see BookStore.com, you know it is an online bookstore.

3. The length should be short

A short domain name is not only easy to remember, but also takes less time for users to enter your domain name. For example, Barnes&Noble, the largest traditional chain bookstore in the United States, opened an online bookstore. The original domain name was barnesandnoble.com. Since it was changed to bn.com, the number of visitors and sales has increased greatly.

4. Spell English words or pinyin correctly

If you use English words or Pinyin as your domain name, be sure to spell it correctly.

5. Use your trademark or business name

If you have registered a trademark, please use the trademark name as your domain name. If you are facing the local market, please use the enterprise name as the domain name; If you want to face the international market, please follow Principle 2 above.

6. Register the domain name under. com

. com is the preferred top-level domain name, which can display the globalization concept of the enterprise.

7. Don't infringe others' trademarks

The new global domain name policy stipulates that the registered domain name cannot contain the names of trademarks or celebrities. If your domain name violates this principle, you will not only lose the ownership of the registered domain name, but also be fined and prosecuted.